— Luc Perramond joined Replica Breitling Watches & Jewelry Co. in February 2015 as President and CEO.
After earning an undergraduate degree in Business Administration at Paris IX-Dauphine and a MBA in Finance and International Business at the prestigious Wharton School of the University of Pennsylvania, Luc Perramond became an Associate Consultant at the firm of Booz Allen & Hamilton, before joining TAG Heuer as President of its US division in 1988. Over the next 11 years, he held several leadership positions within the brand and ultimately helped to facilitate its sale to LVMH in 1999, after which he was appointed Vice-President of LVMH Fake Breitling Watches UK and Jewelry.
After leaving LVMH in 2001, he founded and led a luxury goods consultancy firm before becoming President of Europe and Asia for H. Stern.
In 2009, he joined La Montre Hermès as Chief Executive Officer. Under his leadership the company expanded rapidly, developing an in-house manufacturing capability, increasing sales, and positioning itself as a leading player in the luxury timepiece industry.
Mr. Perramond left La Montre Hermès in 2014 to embark on a new challenge, joining Ralph Lauren Swiss Replica Watches & Jewelry Co. as President and CEO. In his new role, he oversees the brand’s business development strategies within the joint venture with the Richemont Group and is instrumental in building Ralph Lauren’s premiere position in watches and fine jewelry worldwide.